Is the battle of the sexes spilling over into our tech preferences? It’s about more than just a choice between the pink or blue iPod Nanos. A recent study found that women are more likely to own an e-reader, and men more likely to own a tablet.
Research firm GfK MRI polled more than 26,000 adults in the U.S. and discovered that women are 52 percent more likely than men to own an e-reader, and men are 24 percent more likely than women to own a tablet.
Marketing may play a part in this disparity. Commercials for the Barnes & Noble Nook feature almost exclusively women. And while the Kindle ads present a more level balance of men and women, they do run an ad where the Kindle is likened to fitting many, many books in a purse. Tablet advertising slants male and is pretty much always narrated by men.
Past the parts splitting gadget users along gender lines, the study found that users of both e-readers and tablets (regardless of their sex) are still reading more traditional, printed magazines and newspapers than the average American. This is an interesting figure considering these devices were feared as heralds of the death of printed media.
See the full results of the GfK MRI poll here.
Do you fall into these supposed gender roles with your handheld gadgetry? Maybe you’re bucking these figures and are a man with just an e-reader or a woman who only owns a tablet. Let us know and we’ll see if we come up with the same results as this poll!
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