Is the battle of the sexes spilling over into our tech preferences? It’s about more than just a choice between the pink or blue iPod Nanos. A recent study found that women are more likely to own an e-reader, and men more likely to own a tablet.
Research firm GfK MRI polled more than 26,000 adults in the U.S. and discovered that women are 52 percent more likely than men to own an e-reader, and men are 24 percent more likely than women to own a tablet.
