UK-based retailer Tesco is bringing the store to the shopper using QR codes. In South Korea, the supermarket chain has set up a virtual storefront in a Seoul subway station. Wall-length advertisements were designed to look like market shelves, displaying product images and price tags featuring unique QR codes. Shoppers, while waiting for their train, can scan the codes, adding them to their online shopping cart. Once the transaction is complete, the order is processed at a nearby Tesco Homeplus and the real groceries are packaged up and delivered to the shopper’s home by the end of the day.
The approach lets consumers who may feel that they do not have enough time to go to the grocery store make ample use of their waiting time during commutes.
Click below to see a video of the set-up of the virtual supermarket:
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