Vitaminwater is looking to give a refreshing energy boost to more than just your body. Through ad agency Crispin Porter and Bogusky, the enhanced water drink company is integrating real, functional USB ports in their bus stop ads in Boston, Chicago, Los Angeles and New York.
The idea is to let riders charge their handheld devices while they wait for the bus. The ads are part of the Vitaminwater's 'You're Up' campaign, highlighting its message that the drink is formulated to give you a quick boost when you are on the go.
It’s an awesome idea…if we can get everyone to respect it. The line for the bus could become the line for the free charger (there do appear to be three slots). And hopefully some wisenheimer doesn’t stick their chewing gum in the slot.
Will the other energy drinks follow suit? Maybe 5-Hour Energy will set up a USB-capable subway ad, asking if your tablet needs to beat that 2:30 feeling!
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