Wednesday, July 27, 2011

The Tipping Point in Mobile Communications

by Harris Cohen, The PromoGuru

Analysts at Neilsen say we have reached that point: in May, for the first time, smartphone sales outstripped feature phone sales. Feature phones would be the pre-cursors to smartphones, which maybe could handle a game or two and would give you minimal if any Internet access, if any.

How did we ever get along without the Internet on our phones?


Well, some people are still making due. It’s understandable: not everyone needs all the fancy stuff. For some a mobile phone is simply a tool for making short calls, or to have handy for emergencies. However, this is looking like less and less of the population.

Neilsen puts the figures of cellphone sales at 55 percent for smartphones and 45 percent for feature phones.

When looking at what phones people already have, rather what they are buying, only 38 percent of people who have a cellphone in the U.S. own a smartphone. So there are still a lot of feature phone users out there. As the price of smartphones comes down, however, this is bound to change, and the ownership ratio will tip as did the sales ratio.

Are you still clinging to your feature phone, or are you part of the smartphone pack and can’t imagine living without it now?

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