Staying
Current in the Computer Age
Promotional pens are incredibly useful and a cost
effective way of getting your brand name out to customers. Recently, while
visiting home, my sister and I counted the number of pens and other writing instruments
in my mother’s house. There were 36 in total, and many of them were promotional
pens. The lesson in this seemingly unimportant discovery is that businesses that
invest their money in promotional products increase brand awareness and gain
new business.
In addition to your branded pen, add increased functionality
and value to your campaign by branding powerful tech tools such as USB drives.
USB drives also known as flash drives, memory sticks, or thumb drives, are a
convenient way to store and transport digital media. Businesses that invest their
promotional dollars in USB drives are able to target several demographics,
including but not limited to:
- Young adults- from school papers
to music, young adults use USB drives to store and back-up their homework
and files. Middle school, high school, and college students alike all
understand the importance of portable data and how it impacts their daily
lives. Today’s young adults have never known a world without technology,
so businesses that offer technology giveaways are guaranteed to grab
attention.
- Professionals- understand the
critical importance of data backups. Without a backup plan in place,
professionals can lose hours of hard work and money with a single computer
glitch. For professionals who travel for their job, USB drives are an
excellent solution to make data portable and quickly accessible. From
PowerPoint presentations to Excel spreadsheets, USB drives are essential accessories
for professionals on the go.
- Artists- songwriters, authors,
filmmakers, and photographers alike all need a place to store their
digital work. USB drives provide artists the flexibility to work from
anywhere and share their art with the world. USB backups also ensure that
their most precious pieces are protected from a hard-drive crash or
computer failure.
- Everyday users- From mothers who
wish to save family photos, to a family friend who wants a copy, there are
countless customers who use USB drives in a variety of ways. Although not
everyone relies on a USB drive for school or work, they are highly valued as
dependable, archival storage in capacities from 1GB to 64GB for life’s
precious memories and everything in between.
USB drives are relevant to everyone in today’s
hyper-digitalized age and prized for their usefulness. Because USB drives are
reusable and eco-friendly, your business branding opportunities receive a greater
ROI (return-on-investment) on your marketing dollar.
Flash
Drives Come in Many Shapes, Forms, and Sizes
Whatever your brands image is, there’s a flash
drive available to match. Are you a mechanic, car dealer, or locksmith? Flash
drives that look like Keys are a great way to promote your business while
staying on-brand. Carry it on your key ring or give these branded USB drives
away to provide customers with a daily reminder of your business. Businesses in
the IT industry benefit from other niche options such as popular USB/Stylus
models.
Since, visual triggers influence us all, it’s
vital to select the USB drive that matches the tone, feel, and image of your
brand. From sleek and nostalgic, to fun and inspiring, promotional USB drives
are a customizable option for businesses that want to make a positive impression.
Flash Drives
Last for Years
When it comes to marketing ROI, businesses should
consider the lifetime value of their promotional products. Promotional pens
have plenty of ink to write for a very long time. Similarly, promotional
products such as totes, bags, and clothing are all subject to a natural wear
and tear cycle too. However, USB’s just keep on working…
While weighing all options to create branded
promotional products, there’s more than a budget to take into account. All
aspects of a product’s use and longevity should to be measured prior to making
a decision. Consider the following questions:
- How many times
can someone use a flash drive before it no longer works?
- How long can a
flash drive last and hold data?
While these might sound like overly simplistic
questions, they are critical to understanding the marketing ROI of an
investment in USB flash drives. The average USB drive Reads and Writes for 1,000’s
of cycles. This means you can use your branded USB drive every single day, because
it has a healthy lifespan. This is where quality matters most. Higher quality
Tier 1 USB’s will deliver a greater number of Read/Write cycles.
Of course, the lifespan of a USB device depends
largely on user care and usage, but businesses have a powerful opportunity to
keep reinforcing their brand name to others. In other words, the marketing
value and return on investment of USB devices is unparalleled in today’s
digital age.
Benefits of
Giving Away Flash Drives
Flash drives are quick and effective because they
contain no moving parts. USB drives are small, easy to carry and portable –
perfect for those on the move.
Lasting benefits of flash drives include:
- Durability- If a user accidentally
drops a flash drive, their data will still be intact. They’re more resistant
to shocks and drops than other digital storage methods and recipients
value durability when it comes to promotional products. Giving away USB
drives leads to positive and constructive interaction with your brand.
- Memory capacity- Flash drives are
available from 1GB up to 64GB in storage capacity. The higher the storage
capacity given, the better the perceived connection is to your customer.
- Compatibility- Flash drives are compatible on Windows, Linux, and Apple computers alike ensuring that everyone, everywhere, can use them.
While recipients greatly benefit from a
promotional USB drive, businesses experience the benefits as well. Giving away
promotional USB drives says two things about your brand.
First, choosing useful technology products shows
your brand’s commitment to innovation, advancement and improvement. Second, it
illustrates your brand’s commitment to add value to someone else’s life. A USB
drive is more than T-shirt or cup; it stores your important information worthy
of protection.
Stay in the
Game with Promotional USB Drives
In today’s challenging economy it’s harder than
ever to impress customers. Competitively priced USB drives are fully customizable
and cost-effective, whether you’re looking for style, color, unique, or
traditional design. Whether your marketing strategy has hit a wall or needs more
excitement, shake things up by introducing new branded technology products as
promotional gifts. Promotional USB drives are the sensible choice as customers remember
receiving a promotional product they use and value.
by Brian Hughes
FarFormBoring.com Promotions
