Friday, July 22, 2011

Do Apple Sales Signal the “Post-PC Era”?

by Harris Cohen, the PromoGuru

Earlier this week, Apple quietly laid to rest the white MacBook, leaving new Apple enthusiasts with only two laptop choices: the MacBook Pro or the thin MacBook Air. Maybe it has something to do with Apple announcing that iPad sales in this past quarter had surpassed revenue from Mac sales.

And it only took the iPad 15 months to achieve this benchmark!

The iPhone is of course still Apple’s biggest product, bringing in nearly half of the company’s $28 billion in revenue for the third quarter. However, iPads are flying off the shelf – demand for more iPads has even been scuttling other company’s forays into the tablet market. Sales for both the second and first gen version of the tablet made up 21 percent of Apple’s third quarter earnings, while Mac sales amounted to 17 percent.

Are we seeing the beginnings of what Steve Jobs likes to call the “post-PC era”?

Maybe, but the MacBook isn’t completely down for the count. The laptops still saw growth this quarter, with unit growth of 14 percent, compared to last year’s 2.6 percent.

Apple sold 10 million iPhones in that product’s first year. The iPad just sold 9.3 million more than that in its debut year. Maybe we’re not so much in the “post-PC era,” but rather in the “Time of the Tablet.”

Are you putting your PC in the closet and picking up a tablet? Or is your laptop suiting you just fine, thank you very much?




P.S.: Check out All-In-One's iPad gear here and here!

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