Showing posts with label Amex. Show all posts
Showing posts with label Amex. Show all posts

Tuesday, June 28, 2011

Checking In to Save When Checking Out

by Harris Cohen, The PromoGuru

Foursquare, which debuted in 2009, quickly popularized the idea of “checking in” by way of an app that would tell your friends and followers if you were at a certain store, restaurant, or theater.

 The idea has since been adapted by both Facebook (with their “Places” feature) and Google (with “Latitude”). But now Foursquare is bringing in a partner to introduce a whole new level of “checking in.”